In a recent study, researchers have uncovered a formula that predicts the potential shockwave of online speech. This formula, based on the characteristics of the speaker, the message, and the audience, takes into account the potential for online speech to go viral and create a wave of reaction around an issue or idea. The formula can be used to predict how far and wide a message could potentially spread and the potential impact it could have. With this knowledge, researchers believe that it could be used to help inform the public and policymakers on the potential consequences of online speech. According to the research, the formula could be used to develop strategies for limiting the spread of harmful messages and the potential for them to go viral.

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source: Phys.org