Did you know that the typography of an image can make or break the impact of its results? Recent research conducted at Trailside University has revealed that the typeface used in an image can drastically affect how the results of the image are perceived by the viewer. The study found that viewers were more likely to believe the results of an image that had an “easy to read” font, such as Arial, than an image with a “hard to read” font, such as Comic Sans. This research has broad implications for the field of marketing and graphic design, as using the right typeface can be the difference between a successful advertisement or one that falls flat.

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source: Phys.org